Open & Click reports are for vanity Start targeting based on Engagement
When you understand and score the journey a reader takes across both Email and Website, only then can you identify who is ready to engage and why.
What our customers love about popcorn
Popcorn provides robust lead qualification features to help prioritise and maximise business opportunities and I am very impressed by the back-up service provided by Simon and his team.
...I love the fact that I can track the customer journey from opening an email, right through to what they are doing on the website. So I know exactly what's working and who is interested.
Equity Release Club
We love how easy it is to email over 3000 members in the space of a few minutes.
Open and Click Reports are history, we've evolved to bring you
Let's face it, when you are doing Email Marketing you do it for one reason - to drive Sales... right?!
Which is why traditional Open and Click Reports don't work. To drive Sales you need to be able to quickly identify engagement, which is what really tells you if a contact is interested in your products or services. For instance, a contact that opens an Email is often just doing so to deleting it, on the other hand an open, click, website visit and then separately revisiting your site to looking at the pricing page, is probably someone you would want to know about. By Scoring and Targeting your contacts' activities across both Email and Website, popcorn Email Marketing gives you a qualified prospect list with based upon powerful intelligence, helping you convert your contacts into prospects faster.
Smart Features Help you Convert More
Drag & Drop Editor
Lead Funnels & Landing Pages
SPAM Rating Tools
Why we are better than the competition
Email Marketing & Tracking
CRM Website Tracking
Tracking Individual Users (IP & Mac Address)
Lead Scoring / Prospect Identification
Smart Filtering / Segmenting
Contact Activity Timelines
Drag & Drop Editor
UK - Phone Support (Marketing)
UK - Phone Support (Technical)
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